Nothing irks me more than clicking on a button to get a download only to have a form where I have to fill out information... I get it.
Trust me, I am going to give you the goods, I just need a small favor from you. Providing your name and email let's me know who and how many people are interested in the information I am providing.
No, I will not hound you endlessly to try and sell you windows.
No, you will not be sold out to a list company.
If what I am providing you is useful, you will find me when the time is right. So just know when you fill out the info and click send, your buying guide will be waiting for you -- no strings attached.